When building a personal brand, you must set aside time to periodically assess your brand’s visibility

How well established is your personal brand?

If you are just taking action, are you making progress?

Are you known by others for that which you want to be known for?

The aim of your personal brand is to help you stand out and differentiate yourself from others.

It is about being seen aka visibility.

Your personal brand is defined by the carried value of recognition; how and why you are easily recognized by others.

Here are 3 actionable tips to increase your personal brand’s visibility:

🔹️Be reachable

People must be able to contact you so they can interact with you. You can’t hide away and expect people to come find you. Be present online and show up to the right spaces offline.

🔹️Be approachable

Trust, help and a friendly face are essential to your personal brand. People must feel that they can easily interact with you.

🔹️Have a value proposition and deliver on that promise

Be clear on what makes you unique and differentiates you from others. Describe yourself and your expertise well and ensure that your actions, who you associate with, what you say, etc., all fall in line.

Now is the best time to amplify your voice and become recognized for your value and unique qualities.

Becoming visible is within reach but you have to be willing to put in the work.

Here are 5 Visibility Strategies for Immigrant Women to increase visibility as you work to build your personal brand. 

I’m rooting for you!



Hi, I’m here to help immigrant women increase their visibility through building strong personal brands. Subscribe to the Stand-Out to Excel Newsletter here or via form on the website.